When the Wii came out in 2006, the style guide for the brand made the declaration that it should be called “simply Wii, not Nintendo Wii,” making it the first Nintendo console to not include “Nintendo” in the name.
Most companies would kill for the sort of name recognition, and yet for reasons unknown they wanted to slightly distance their name from the Wii. Today the Wii is a successful brand in its own right, but one that everyone assumed Nintendo would move on from with their next console, as they’ve done with every previous one. Instead, it appears that perhaps they’re following Sony and Microsoft’s lead, and creating a “sequel” console rather than a new “Nintendo.”
Unfortunately, this is already leading to brand confusion, with many people understandably believing the Wii U to be just another Wii peripheral. Even a usually knowledgeable source like CNET initially reported today: “At E3 2011, Nintendo unveils its new iPad-like game controller called the Wii U, due out in 2012.” Continue reading »
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